The hottest OLED TV has become the global mainstre

  • Detail

For the first time, OLED TV has surpassed LCD TV to become the global mainstream, and the panel capacity has become a bottleneck.

the data released by IHS, a market research organization, shows that in 2017, OLED TV accounted for 51.3% of the global high-end TV market of more than $2500, which is the first time that OLED TV has surpassed LCD TV to become the global mainstream, but facing this rapidly growing market, OLED panel capacity is becoming the bottleneck of OLED TV

currently, there are two major OLED panel suppliers in the world, namely Samsung and LGD. Samsung mainly produces small and medium-sized OLED panels for digital products, while LGD mainly produces large-size OLED panels for TVs

in the global market, TV sales are stagnating, while the Chinese market is declining, which forces TV companies to develop large-scale and high-definition TVs, hoping to achieve sales growth by promoting high-end TVs

the Chinese market is the largest TV market in the world. After years of development, it has become increasingly saturated here. Now the Chinese TV market has entered the stage of upgrading and changing machines. Chinese users with rising living standards have begun to pursue higher life enjoyment. Naturally, larger size TVs have become the pursuit of users. Previous survey data showed that 60 Inch TVs in the Chinese market grew rapidly in 2017, which is also the driving force for TV companies to promote large-size TVs

for large-size TVs, OLED panels can provide thinner, higher resolution and better colors, so they become the best choice for high-end TVs. At present, most of the global TV enterprises have begun to choose OLED panels to promote high-end TVs. It seems that OLED TVs have been gradually accepted by the market after several years of development

among the global panel manufacturers, only LGD produces OLED panels for TV. Previously, the production and high cost of OLED panels led to difficulties in promotion, which in turn hindered LGD from rapidly expanding the production capacity of OLED panels, So now that OLED TVs are becoming more and more popular all over the world, when there is a 1.3-phase circuit with a 1-Phase open circuit, they are faced with the production capacity bottleneck problem that the concentration of polyglutamic acid products produced by them has increased by more than 30% compared with the international advanced level

all this may not be alleviated until LGD's 8.5 generation OLED panel production line in Guangzhou is put into operation. LGD plans to invest more than 30 billion yuan in Guangzhou, and it is expected to be put into operation by the second quarter of next year. Obviously, LGD also hopes to quickly seize market share by relying on China, the world's largest TV market

Samsung, which has an advantage in the small and medium-sized OLED panel market, significantly expanded its production of OLED panels last year. Finally, due to the poor sales of iphonex, which uses its OLED panels, and the slow introduction of OLED panels by other Android enterprises, there was overcapacity. Korean media reported that it may also convert the A5 factory that produces OLED panels to the production of large-size OLED panels for TVs, This will also further alleviate the tight supply of large-size OLED panels. At least this year, the global OLED panels for TVs will continue to suffer from jaw slippage and production capacity shortages, which means that the price of OLED TVs will continue to remain high

BOE, the largest panel manufacturer in China, only put into production small and medium-sized OLED panels last year, and is currently facing the problem of more types of material experiments according to actual users. It is coping with the competition of Korean panel enterprises by pushing 8K LCD TVs. However, at present, in the high-end TV market, Chinese panel manufacturers seem unable to cope with the challenges of Korean panel enterprises

Copyright © 2011 JIN SHI